In an age which relies increasingly on social media, how can arts organisations create engaging content across multiple online platforms? As social media platforms are developing and changing very quickly, to what extent should cultural organisations be investing time and money, and what’s the most strategic and effective way to do this?
A panel will consider how to create innovative content, deal with the increased demand for live/real-time interactions, interact with younger audiences on platforms such as Instagram and Snapchat, and embrace new technologies and platforms. Panellists include James Baggaley (Strategy Director at digital design company Made Media), James Fleury (Founder & Director of music marketing agency Nouvague), Nick Mulligan (Social Content Editor, National Theatre), and Oonagh Murphy (arts manager, writer and lecturer at Goldsmiths, University of London, working on emerging technologies for cultural organisations). Chaired by Owen Kimm.
This discussion is in association with Young People in the Arts (YPIA).
YPIA organises monthly talks, workshops and networking opportunities for cultural professionals at the outset of their careers. It aims to provide young people working in the arts with a platform for development through creating dialogue between senior industry professionals and younger members, to inspire the next generation of arts leaders.
Tickets £7 (concessions £5)