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In our Audiences

In our Audiences

We believe that theatre is for everyone, and so we aim to share our work as widely as possible, attract diverse audiences, and to keep a significant portion of our tickets at an accessible price.

As part of our 2018-2022 business plan, we’ve set several aims to help us to continue to widen our audience on the South Bank, as part of a wider audience development plan to help us reach new audiences right across the UK through touring, participation activity and broadcast.

  • A minimum of 20% of bookers to be under 35 each year
  • To increase audiences who are Black, Asian or ethnically diverse in our theatres to 10% by April 2023.
  • To maintain the proportion of first time bookers at 30% or above

In 2019-20, on the South Bank:

  • 15% of bookers were under 35. 
  • 12% of our audience identified as Black, Asian or ethnically diverse
  • 28% of bookers were buying tickets for the first time. 


17,908 people saw productions at the NT with support from our Access team, including 2,762 patrons using captioning and 471 audience members accessing audio-described performances. 

Broadcast and digital allows us to share our productions with the widest possible audience, reaching venues all around the world and classrooms across the UK with the best of British theatre. 2019-20 was a bumper year for NT Live, with a global audience of 1.57m, more than doubling our 2018-19 audience of 0.78m. In June 2019, we launched the successor to our free schools streaming service On Demand In Schools: the National Theatre Collection. The Collection expands access to schools, universities, libraries and the education sector worldwide, and facilitates the licensing of a growing list of titles from our archive. The Collection remains free to UK state schools.