As part of the NT’s partnership with Bloomberg Philanthropies to broaden access to world-leading cultural institutions, the National Theatre have launched a new guide on the Bloomberg Connects app. The NT becomes the first performing arts organisation to join the app which provides access to museums, galleries, and cultural spaces around the world anytime through digital guides, content from artists, curators, and experts.
The National Theatre’s guide on the app includes exclusive content including introductions from NT Joint Chief Executives Rufus Norris and Lisa Burger, interviews with NT Associates, an interview with Romeo & Juliet film adapter and associate director Emily Burns, That Black Theatre podcast episodes and a new, exclusive ‘backstage tour’ of the National Theatre, showcasing the historic building and recreating the in-person backstage tours.
Bloomberg Connects is free to download on the Apple Store or Google Play
Lisa Burger, Executive Director and Joint Chief Executive of the National Theatre, said:
“We’re very pleased to be launching our profile on the Bloomberg Connects app, as part of our ongoing partnership with Bloomberg Philanthropies supporting National Theatre at Home. During this period of lockdown and closure, it’s essential for access to arts and culture to be as widely available as we can make it. This free app gives audiences exclusive content and insight into a range of international arts organisations and it’s brilliant that the National Theatre will be featured now too. The virtual backstage tour is very exciting, as we so wish we could welcome audiences in and this helps to make that possible, even if only digitally for now.”
Jemma Read, Global Head of Corporate Philanthropy at Bloomberg LP said:
“At Bloomberg Philanthropies, we're harnessing the power of the arts to improve the quality of life in cities across the globe. We're proud of the impact that we've made through our partnership with National Theatre to date and we're excited to build on this foundation. As the first performing arts organisation to join the app, National Theatre on Bloomberg Connects will deepen audience engagement and will enable communities everywhere - regardless of social or geographical circumstances - to enjoy world class theatre.”